Director of Sales


North Carolina, Virginia, Washington DC, Maryland, and Pennsylvania Remote only

Sales Management

Software Sales

Aug 23


Bonfire is transforming the way people buy and sell high-quality custom apparel. We are a free online platform where anyone can design, sell, and buy custom products. We’ve helped thousands of individuals, groups, and nonprofits raise money for the causes they care about, and also serve the world’s top creators as their premiere custom merch platform. We’re a passionate, creative, and data-driven team constantly pursuing our vision: to strengthen communities that inspire a kinder world. We bring this vision to life by hiring passionate, smart people who celebrate and respect others, are committed to a life of curiosity, are never satisfied with ‘good enough’, are eager to co-create the future, and who thrive through teamwork. Have we been looking for you?


Our Sales team is searching for their future Director Of Sales. An ambitious sales innovator with extensive business development experience and demonstrable evidence of achieving financial targets in a quota carrying environment. Additionally, someone with an expert level understanding of what it takes to effectively manage and execute inbound and outbound prospecting strategies & processes.

Our future Director Of Sales will lead our Small and Mid-Market Outbound Sales teams as well as our Account Management team. Their responsibilities include but are not limited to ensuring those teams consistently achieve quota, performance mentorship of direct reports, and contributing to the strategic planning process. 

This role lies within our Growth department and reports to the VP Sales & Customer Support. 

All Bonfire employees are expected to embrace the Mission and Values, we live together and apart: 

Humble Ingenuity, Trusting Partnerships, Inclusive Cooperation, Moral Courage, Healthy Dissatisfaction

Bonfire is currently supporting a virtual work environment; however, we are looking to only hire candidates who reside in the following locations: ​​North Carolina, Virginia, Washington DC, Maryland, and Pennsylvania.


include but are not limited to:

  1. Build, manage and coach high-performing Sales teams
  2. Lead annual performance mentorship of direct reports
  3. Create a team culture of recognition where core values are seen and celebrated
  4. Guide and mentor direct reports toward their purpose and potential in constant alignment with our company’s core values
  5. Identify efficiencies in how work gets done, and the tools used to do it.
  6. Plan Sales Team staffing requirements including the best alignment of talent to meet Bonfire’s needs
  7. Set commission and incentive plans collaboratively with the VP Sales and Customer Support, and revise on an as-needed basis to ensure alignment
  8. Hold Sales Representatives accountable to meeting quota and hold performance related conversations when quota is missed consistently
  9. Attain Creator and Nonprofit user segment growth and retention goals as measured by KPIs established in partnership with VP Sales and Customer Support
  10. Build and implement sales strategies to maximize seller engagement and deal win rate
  11. Review operational reports daily and develop/implement action plans to address deficiencies with the intent to: 
  12. Improve outbound conversion rates
  13. Improve managed account retention rates
  14. Eliminate duplicate, unnecessary, or non-value-add work
  15. Create, edit and maintain outbound email templates, and quality responses for recurring sales scenarios and “one-off” scenarios as needed
  16. Maintain a high level of proficiency with all systems and software used by the Sales team


  • High school diploma or equivalent
  • 5+ years of experience in Sales 
  • 2+ years in a leadership role/management
  • Ability to work/attend meetings M-F 8:00am-5:00pm Eastern Time, as well as flexibility outside those hours as required 
  • Current documents necessary to travel internationally without restriction, including but not limited to an unexpired passport.   
  • Consistent access to a reasonable distraction free home work space, with reliable access to high-speed internet and use of a smart phone/mobile device.
  • Technologically savvy, with strong computer skills and the ability to embrace and adapt to changes to technology that is critical to how we work.   
  • Good working knowledge of the primary Google business, productivity, and collaboration tools/software.  
  • Good working knowledge of the primary Microsoft Office programs.


  • Familiarity with Hubspot
  • Familiarity with apparel, fundraising, nonprofit and/or content creator industries
  • Continual relevant professional development 
  • Above average spreadsheet literacy needed to create and maintain our reporting


When team members all around the world were asked to find three words they’d use to describe Bonfire, the most commonly shared values were: kind, inclusive, charitable, supportive, collaborative, and passionate. Work here and help us guide people toward their full potential and possibility in support of a company that’s trying to infuse the world with more of those values. 

In addition to leading purposeful work, you will also benefit from our full-time employee offerings:  

  • Competitive compensation with great insurance and savings benefits
  • Remote work environment (We are a fully distributed team!)
  • Tech setup right-fit for your remote work environment 
  • Year-round swag giveaways
  • Unlimited PTO that we encourage everyone to take advantage of
  • A positive culture and dynamic team environment
  • The ability to help create a kinder planet
  • An environment to grow your skills, learn new technologies, and to challenge yourself 

Does this sound like you? If so, we’d love to hear from you!

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To strengthen communities that inspire a kinder world.